Roasting
The sophisticated process behind your simple pleasures
Serving coffee is the simple part (after all, we’re sure there are enough complex things in the rest of your day). Behind the scenes there are a lot of moving parts influencing that classic Bean taste. In fact, we’ve spent over 25 years perfecting each step in the crop-to-cup process.
Trends come and go – our secret to roasting is here to stay
Our people like what they like, and we won’t fight them on that since what they like are small-batches of beans done in our vintage Probat roasters from the ‘50s. Our roasting experts make sure that each little batch reaches its full flavour potential by applying a number of sight, smell, and taste tests along the way. Sure, we can do tea and treats, too (and they’ll meet our high standards of quality), but our mainstay has always been roasting.
